Tips for your Customer Advisory Council

Over at Rocket Watcher, April Dunford has posted 2 great articles on creating and running a customer advisory council.  The links are below:

8 Reasons to Run a Customer Advisory Council

How to Run a Better Customer Advisory Council

I left a comment on her blog suggesting one more way to improve your customer advisory council:

Ask a few customers to describe how they use your product/services, what features they use (or don’t use), what they are planning next, etc. We’ve been doing this for years in our customer advisory council. It’s a great way to kick start discussion. Also, it builds a sense of community. Other customers are always interested in knowing how their peers use the product/service.

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